PRESS RELEASE: INSIDE Secure & ADB partner to secure premium content mobile apps

AAPA

12th Septemer 2013

Aix-en-Provence, France, September 12, 2013 - Continuing to gain momentum as a leader in premium content security, INSIDE Secure (NYSE Euronext: INSD) today announces it is working with Advanced Digital Broadcast (SIX: ADBN), a leading provider of advanced solutions for the connected home, to create secure, premium content iOS and Android(TM) mobile apps for operators. The first deployment emanating from the partnership is for nc+, the leading pay-TV platform in Poland.


ADB is using INSIDE's downloadable DRM Fusion(TM) Agent client software to secure nc+'s new GO apps for smartphones, tablets and other mobile devices and to enable secure over-the-top (OTT) delivery of premium content to new and current subscribers.

"As Poland's leading premium direct-to-home (DTH) operator, nc+ prides itself on offering the most technologically advanced services," said Jan Frelek, new business development director at nc+. "Now, through our partnership with ADB and with downloadable DRM Fusion Agent software embedded in the nc+GO mobile apps, we are able to deliver premium content to our customers' mobile devices, such as Android and iOS phones and tablets."

Over-the-top (OTT) content delivery is revolutionizing the way video, television and other services are delivered to consumers. It utilizes the internet as the conduit rather than a service provider's own dedicated, managed IPTV network. It also offers pay-TV providers a way to retain existing subscribers by extending their service to mobile devices and to attract new subscribers who are interested in watching premium content on mobile devices.

"We needed a downloadable DRM solution for our premium content mobile apps that just worked and did not compromise the content owner or our operator customers in any way," said Krzysztof Bilinski, general manager and broadcast division head at ADB. "INSIDE Secure's downloadable DRM Fusion Agent fits the bill perfectly because it is a proven technology that is trusted by the major premium content owners. It also enables customers, such as nc+, to offer secure OTT-based services to existing and prospective subscribers wanting to watch premium content on mobile devices."

INSIDE's downloadable DRM Fusion Agent client software offers developers the critical Microsoft PlayReady, Windows Media DRM, OMA DRM 2.X and/or UltraViolet security they need to embed in their mobile apps. A single API provides easy access to all the supported DRM technologies, which can be chosen at compile time to save on costs. An additional Java API is provided for the Android platform for Java application integration. DRM Fusion Agent is pre-integrated with the iOS native media player and can be provided pre-integrated with third party media players if additional media codecs and formats are required.

"ADB is one of the world's leading providers of pay-TV solutions and we are pleased to have them join the growing list of system integrators, broadcasters, content providers, cable operators and other customers that have chosen our downloadable DRM Fusion Agent to provide premium content security for their mobile apps," said Dr. Simon Blake-Wilson, executive vice president of the ESS business line at INSIDE Secure. "Consumers worldwide are already using mobile apps with DRM Fusion Agent embedded in them and we look forward to working with ADB as they expand the deployment of their mobile apps with additional customers around the globe."

About Advanced Digital Broadcast
 ADB ( http://www.adbglobal.com) improves the experience and service that pay-TV and broadband operators bring to subscribers through personalized TV, advanced voice and data. We are focused on evolving the connected home into a connected life that increases subscriber satisfaction and operator revenues in a sustainable and easily managed way. Our integrated hardware and software solutions blend broadcast and broadband to connect subscribers with content and services by creating a personal and unified experience across all devices. We partner with our customers to provide complete solutions including software, consumer premises devices, consulting and engineering services and support. Our customers are some of the world's leading cable, satellite, IPTV and broadband operators including Canal Digital, nc+, Swisscom, Telefonica, Telekom Austria and Telenet.

ADB is a member of ADB Group. ADB Group http://www.adbholdings.com is publicly listed on the Swiss Stock Exchange (SIX: ADBN).

About nc+ platform
 nc+ is an advanced digital platform with the richest offer, established by the merger of the two market leaders CYFRA+ and n. It has nearly 130 selected channels of the highest quality, including 50 in HD. nc+ offers the most prestigious sporting events and the latest film premieres straight from cinemas, available on six CANAL+ Premium channels. nc+ also stands for the latest user-friendly technologies, including: PVR, MULTIROOM, i.e. TV even in six rooms at the same time; VOD+ and netVOD - programs and films on demand, available after connecting the set-top box to the Internet; nc+GO mobile app that enables watching TV on a tablet or smartphone. By combining the broadest offer of selected content and the latest technology, nc+ redefines the concept of modern entertainment.

About INSIDE Secure
 INSIDE Secure (NYSE Euronext Paris FR0010291245 - INSD.PA) is a leading designer, developer and supplier of semiconductors, embedded software and platforms for secure transactions and digital security. INSIDE mobile NFC, secure payment and digital security products provide security for a wide range of information processing, storage and transmission applications. The company's customers are found in a wide range of markets, including mobile payment, identification documents, access control, transit, electronic device manufacturing, pay television and mobile service operators. For more information, visit http://www.insidesecure.com.

AAPA Calls for Stronger Legislation as EUIPO Hosts Meeting on Online Piracy of Live Events

by AAPA • 2 May 2025
Alicante, Spain – 30 April 2025 – The Audiovisual Anti-Piracy Alliance (AAPA) is urging policymakers to take decisive action against online piracy of live events following a key industry meeting hosted by the European Union Intellectual Property Office (EUIPO). This gathering brought together leaders from the European Commission, Member States, rights organizations, media companies, and tech platforms to assess the impact of the Commission’s Recommendation on combating online piracy , issued on 4 May 2023. Despite ongoing industry efforts, findings from the most recent second Grant Thornton study (March 2025) reveal: Little to no reduction in piracy levels since May 2023 No meaningful action from online intermediaries to curb piracy The Digital Services Act remains underdeveloped in addressing live content piracy Critically, Internet Service Providers (ISPs) and technical intermediaries have not participated in data collection, their silence serving as an indicator of the Recommendation’s limited impact. The Urgent Call for Legislation AAPA and industry stakeholders insist that voluntary measures are failing. To protect content creators and broadcasters an concrete update of legislation is mandatory, potentially through an extension of the DSA, including: A precise definition of “expeditious” action for live event protection A clear and enforceable Know Your Business Customer (KYBC) provision Broad inclusion of all relevant intermediaries Oliver Pribramsky, co-President of AAPA , Head of IP & Content Protection and Committees, DFL Deutsche Fußball Liga GmbH stated: "We welcome the discussion, but talk is not enough. Without concrete regulation, rightholders will continue to hemorrhage resources, limiting their ability to reinvest in valuable content. The time to act is now. Thank you to our esteemed colleagues from 2 CANAL + and Premier League, both members of our association, for representing the live rightholders’ point of view during the debate" AAPA looks forward to contributing to the recently opened Call for Evidence on Piracy of Live Content to plea once again that the fight against piracy demands urgent legislative support—industry efforts alone are not enough. For more information, contact Miruna Herovanu , Executive Director AAPA

Leadership Changes at the Audiovisual Anti-Piracy Alliance (AAPA)

by AAPA • 25 April 2025
The Audiovisual Anti-Piracy Alliance (AAPA) announces significant changes within its leadership team following recent elections. Stepping into the role of Co-President is Cameron Andrews, Legal Director for Anti-Piracy at beIN MEDIA GROUP - a leading independent global media group and one of the foremost sports & entertainment networks in the world – which distributes and produces entertainment, live sport and major international events across 5 continents, 40 countries and in 9 different languages spanning Europe, North America, Asia, Australasia and the Middle East & North Africa (MENA). Mr. Andrews brings a wealth of expertise and a passionate commitment to protecting audiovisual content. His leadership is anticipated to bolster the alliance’s efforts in facing evolving piracy challenges on a global scale. The elections also reaffirmed the appointment of Oliver Pribramsky, Head of IP & Content Protection and Committees at DFL, as Co-President for another mandate. Mr. Pribramsky’s continued service represents a steadfast dedication to safeguarding audiovisual rights and advancing collaborative anti-piracy strategies across the industry. Mark Mulready, Vice President - Cyber Services at Irdeto BV, has decided not to seek re-election for a fifth term as Co-President of AAPA, after 8 years of dedicated service and remarkable contributions to the alliance’s mission. He will continue to support AAPA’s mission as the Irdeto Board member. The alliance extends its deepest gratitude to Mr. Mulready for his unwavering commitment to combating audiovisual piracy, fostering industry collaboration, and championing innovation in anti-piracy measures. His leadership has been instrumental in driving the alliance’s success and advancing its objectives The AAPA remains resolute in its mission to protect intellectual property and support its members in combating piracy, ensuring a robust and secure future for the audiovisual sector. For more information contact Miruna Herovanu , Executive Director, AAPA

Joint statement by a coalition of authors, performers and other rightsholders active across the EU’s cultural and creative sectors regarding the third draft of the EU AI Act’s GPAI Code of Practice

by AAPA • 28 March 2025
The third draft of the GPAI Code of Practice undermines the objectives of the AI Act, contravenes EU law and ignores the intention of the EU legislator – we cannot support it.

The Importance of Geo-Blocking for Audiovisual Content

by David Daniels • 13 March 2025
In the ongoing evaluation of the geo-blocking regulation, AAPA emphasises in its contribution the vital role geo-blocking measures play in protecting audiovisual services. Maintaining geo-blocking is essential for safeguarding intellectual property and supporting exclusive agreements, which are crucial for our industry’s financial model. Geo-blocking not only preserves cultural diversity but also protects jobs in the creative sector. It ensures that local audiences have access to tailored content while allowing for fair competition among broadcasters. Abolishing or restricting geo-blocking poses significant risks, including potential revenue losses that could threaten thousands of cinemas and millions of jobs across Europe. To ensure a vibrant cultural landscape and protect the interests of consumers, it is imperative to maintain geo-blocking for audiovisual content. Let's keep our creative industries strong!

AAPA Executive Director, Miruna Herovanu, Reflects on an Engaging Discussion: The Truth About Online Piracy

by AAPA • 12 March 2025
On Tuesday 4th March, I had the privilege of moderating a pivotal event organised by the Live Content Coalition on behalf of the Audiovisual Anti-Piracy Alliance (AAPA). The event brought together key stakeholders from Europe's live content industry—including sports, music, and broadcasting. Our shared mission: to tackle the pressing issue of online piracy of live content with all its specificities. We kicked off the event with insightful welcome remarks from Bogdan Andrzej Zdrojewski, MEP and Vice-Chair of the Culture and Education Committee, setting the tone for our discussion, underlining once more that the European Parliament cares about the protection of live content. Sabina Tsakova from the European Commission also provided essential context about the institutional framework surrounding the protection of live content, the Recommendation against piracy of sports and other live content and next steps. Throughout the event, we explored what piracy looks like for rightholders in 2025 through Euan Fordyce’s presentation, shedding light on the evolving landscape. Mabel Au then shared compelling statistics, painting a clear picture of the (non)impact of the Recommendation between 2023 and 2025. In our panel discussion, we delved deep into the societal and economic implications of piracy with experts like Mark Lichtenhein, Simon Minkowski, and Johannes Studinger. Their perspectives highlighted the urgent need for effective legislation tailored to protect live content rights. Key takeaways from our discussion included: 1. The Importance of Legislation: Mark emphasized the necessity for ideal legislation to combat piracy, envisioning a framework that clarifies the term "expeditious" in the context of live content once and for all. 2. Understanding the Global Landscape: Simon provided insights into Canal+'s international strategy, addressing challenges faced in territories lacking effective legislative protection. 3. Impact on the AV Sector: Johannes discussed the post-COVID challenges for employees in the audiovisual sector and the pressing need for action to safeguard jobs and industry sustainability. 4. Broader Ecosystem Effects: We recognized that piracy affects not just broadcasters and rights holders, but the entire sports and cultural ecosystem, underscoring the necessity of a collaborative approach with our respective value chain. As we wrapped up the evening with a cocktail reception, it was clear that while challenges remain, our collective commitment to fighting piracy is stronger than ever. Together, we can pave the way for a more secure future for live content. Thank you to all the participants for their invaluable contributions! Let's continue to engage and advocate for change.

AAPA members hold their first meeting of 2025 in London to exchange on the latest developments in the piracy environment

by AAPA • 11 March 2025
The Audiovisual Anti-Piracy Alliance met in London on February 25-26th to exchange on the latest developments in the piracy environment. We had the opportunity of having a very special guest, our friend, Davide Centonze, who presented his perspective on the specifics of the threats and the difficulties in tackling the very lucrative work of pirates that steal our members’ legitimate content. A big thanks to Davide! We also had all our questions answered on the Italian Piracy Shield and the deployment of AI in identifying illegal activities online. Thank you Marta Giannini for being amazing as always!

AAPA Honours Law Enforcement Agencies with Annual Awards for Excellence in Copyright Enforcement

by AAPA • 19 December 2024
Date, Brussels, Belgium The Audiovisual Anti-Piracy Alliance (AAPA) is proud to announce the recipients of its annual awards, celebrating exceptional contributions by law enforcement agencies in combatting online piracy and protecting intellectual property in the audiovisual sector. This year’s honorees have demonstrated exemplary efforts in the investigation, enforcement, and dismantling of illegal content distribution networks that undermine the creative industries. The AAPA Annual Awards recognize agencies whose proactive strategies and collaborative actions have significantly advanced copyright enforcement online. These awards reflect the growing importance of international cooperation in addressing the evolving and sophisticated tactics used by piracy networks. Oliver Pribramsky, Co-President of AAPA , praised the recipients of the awards, saying: "We are honoured to recognise the outstanding work of these administrative and law enforcement agencies. Online piracy remains one of the most significant challenges facing the audiovisual industry, costing billions in lost revenue each year and threatening jobs across the sector. The dedication and innovation displayed by our award winners not only protect the industry but also reinforce the critical role that law enforcement plays in safeguarding intellectual property in the digital age." Award Recipients This year’s AAPA Awards for Excellence in Copyright Enforcement are presented to: 1. Lifetime achievement Award for Sheila Cassells: On behalf of all AAPA members and stakeholders from all spectrums of the industry, we would like to thank Sheila for her loyalty and friendship over the last 14 years where she transformed AAPA into the organisation it is today and honour her remarkable achievements and lifelong dedication to the fight against audiovisual piracy with this Lifetime Achievement Award.

AAPA MEMBERS JOIN FORCES WITH LAW ENFORCEMENT IN THE WORLD’S LARGEST-EVER OPERATION AGAINST AUDIOVISUAL PIRACY

by AAPA • 27 November 2024
The Audiovisual Anti-Piracy Alliance (AAPA) has supported the Catania Public Prosecutor’s Office, the Croatian State Attorney Office for Suppression of Corruption and Organised Crime and law enforcement agencies in Italy, Switzerland, Sweden, Croatia and England in dismantling the world’s largest transnational criminal organisation alleged to be serving pirated audiovisual content to over 22 million users, and generating over 250 million euros in illegal revenue per month. The operation, conducted yesterday, was coordinated by Europol and Eurojust and involved over 270 officers from the Polizia Postale carrying out 89 property searches in 15 Italian regions. An additional 14 searches were conducted by law enforcement agencies abroad, including five addresses in England, and further searches and seizures in the Netherlands, Sweden, Switzerland, Romania, France, Bulgaria, Germany and Croatia. 11 people were arrested by the Cybercrime Division of the Croatian Police. During yesterday's searches, cryptocurrencies in excess of EUR 1,650,000 and cash in excess of EUR 40,000 were seized as alleged proceeds of the offences committed. These immediately seized proceeds represent only a fraction of an illegal business that is alleged to yield approximately EUR 3 billion per annum. Digital piracy harms the entertainment and creative industries across the continent and is often run by sophisticated criminal networks that may use their profits to fund other serious forms of criminal activity. At the same time, illegal streams can expose the end user to the risks of data theft, fraud and malware. Mark Mulready, Co-president of AAPA, said: “We applaud the efforts of the Catania Public Prosecutor’s Office, the Croatian State Attorney Office for Suppression of Corruption and Organised Crime, Europol, Eurojust, and all of the law enforcement agencies involved in these operations. The scale of these multi-jurisdictional law enforcement actions highlights the considerable challenge our industry faces when dealing with such sophisticated international pirate networks. We are proud to have collaborated with our law enforcement partners to provide technical training and in-field support to assist them in successfully tackling the world’s largest pirate network. We are very grateful to the AAPA members who supported this action day, including Premier League, Sky Group, Nagravision, Deutsche Fußball Liga (DFL), beIN Sports, United Media, Friend MTS and Irdeto. We will continue to closely collaborate with law enforcement agencies in Europe and beyond to enable them to successfully identify, investigate and prosecute large-scale cross-border pirate networks.” ---------- AAPA contact: Mark Mulready +31651246415 Co-President AAPA Miranda Rock +44 7957 391 498 Rocket Launch for AAPA

Audiovisual Anti-Piracy Alliance 2024-2029 EU Manifesto

by AAPA • 1 October 2024
The Audiovisual Anti-Piracy Alliance (AAPA) publishes its first Manifesto, linked here . The document aims to recognise past efforts of EU legislators when it comes to content protection and the fight against copyright infringement, whilst admitting that more can and should be done to address this growing issue. Miruna Herovanu, Executive Director of AAPA said : " After years of laying the groundwork to combat online piracy it’s time for EU policymakers and beyond to fully acknowledge that decisive, targeted measures are needed at the European level. The rise of digital theft demands action. We call for strong political resolve to end the theft of our members' content. We're ready to support every stakeholder—law enforcement, policymakers, and industry representatives—to dismantle criminal networks and protect European consumers from harm."

AAPA ANNOUNCES NEW EXECUTIVE DIRECTOR

by AAPA • 28 May 2024
The Audiovisual Anti-Piracy Alliance (AAPA) has announced the appointment of Miruna Herovanu as its Executive Director. Miruna was previously the Director at the Association of Commercial Television and Video on Demand in Europe in charge of Intellectual Property and Competition policies. She took up her position with AAPA on 27 May 2024 and will be based in Brussels. Miruna will replace Sheila Cassells who is retiring as Executive Vice President of AAPA and will report on a day-to-day basis to the two Co-Presidents, Mark Mulready, VP of Cyber Services at Irdeto and Oliver Pribramksy, Head of IP Protection and Committees at the Deutsche Fussball Liga. She will be responsible for the implementation of the strategy agreed by AAPA members, managing relationships with law enforcement agencies such as Europol, Eurojust, INTERPOL and the European Institutions, delivery of AAPA’s Working Group goals and general management of the Alliance. Mark Mulready said that: “We are delighted to appoint someone of Miruna’s calibre and experience to become the Executive Director of AAPA. Miruna’s commitment to copyright protection is well-known. Her knowledge of the Brussels institutions and the EUIPO will stand AAPA in good stead for future policy developments. A priority will be for Miruna to work closely with AAPA members, the EUIPO and the European Institutions to deliver on, inter alia, the goals of combatting online piracy of sports and other live events recommendation.” Miruna Herovanu commented that: “My professional experience demonstrated that piracy is an ever-growing issue that eats at the heart of Europe’s most important industries. This is a golden opportunity and a new professional challenge that will help further develop my passion for and commitment to protecting copyright. Being able to work with and support industry experts and practitioners in AAPA, law enforcement, the European Institutions and other trade associations is essential to the fight against piracy. I am excited to be taking on this role.”
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